THE EFFECT OF DRIVER SAFETY PRIORITY ON SLEEPY DRIVING BEHAVIOR: LINEAR AND NON-LINEAR REGRESSION ANALYSIS

Driver safety priority is among the factors that affect sleepy driving behavior of truck drivers. The aim this paper to determine effect drivers' driver on with linear and non-linear models. Two hypotheses have been developed within scope research. sample area consists 399 Turkish Surveys were collected face online between January 2022 April 2022. has determined by simple random method. "Driver priority" "Sleepy behavior" scales used, which tested for reliability validity. Simple regression analysis performed model. In selection models, curve estimation models tested. “Power” model as best According research findings, a negative significant in both addition, it there no difference percentages explanation It also coefficient higher than Based empirical implications managers drivers presented.